The Campaign Summary and Publishing

The summary is the last step of the campaign flow — a single page that shows whether everything is in place, and the Publish Campaign button that sets it live.

The readiness checklist

At the top of the page you'll see either Ready to publish or Almost ready, with a count of tasks completed. There are up to three tasks:

Payment Method

A saved payment method is required before publishing. It's stored securely with Stripe and billed as your campaign delivers. If you haven't added one, click Add Method; if you have, you'll see the card brand and last four digits, with Add New available if you want to use a different one.

Account Balance

Your balance has to cover a starting balance before the campaign can deliver: about one week of your planned daily spend, with a $50 minimum. The card shows the amount needed and your current balance. Click Pay to charge the difference to your default payment method.

Card payments reach your balance right away. Bank payments take 2–4 business days to clear, and the task shows Processing until they settle. See How Billing Works: Starting Balance and Recharges for how the amount is worked out.

If your account is billed by invoice, you won't see the Payment Method or Account Balance tasks.

Web Pixel

Every objective except Awareness requires an active web pixel, since it's what measures your campaign's results. The card shows:

• Ready with a last-activity timestamp — your pixel is live and sending events.
• Ready with "No pixel activity in the last 30 days" — the pixel has worked before but has gone quiet. Worth checking before you launch.
• Required — the pixel isn't sending data yet. Click Configure to set it up; see Setting Up the Web Pixel.

The strategies table

Below the checklist, the summary lists every strategy with its budget (Daily or Lifetime), schedule, and status, plus a count of how many are active. Use Back to return to the strategy editor if anything needs a change.

Publishing

Once every task shows Ready and you have at least one strategy, Publish Campaign becomes available. Click it and your campaign is published — draft strategies become Active immediately, and you're returned to the Campaigns page.

There's no approval step in Bronco. If a creative is still processing when you publish, delivery simply begins once it's ready — you don't need to do anything.

Note: it may take up to 24 hours after publishing for a campaign to begin delivering spend, because publishers (apps & channels) may need to view your creatives and vet your business.

Not ready to launch?

If your campaign is still a Draft, Save Draft saves everything and returns you to the Campaigns page. Your campaign keeps its Draft status until you come back and publish.

After publishing

Your campaign appears as Active on the Campaigns page. From there you can watch delivery on the performance chart, pause or resume it, and edit most settings — see Managing Your Campaigns. Results appear in Reporting as delivery begins.