Setting Up Your Advertiser Profile

Your advertiser profile represents the business you're advertising — its name, website, and industry. Bronco uses it to organize your campaigns, power your web pixel, and tailor your experience.

Your profile is created during sign-up

Right after you create your Bronco account, a short setup form collects:

• Your name — so we can personalize your experience.
• Business Name — the name of the business you're advertising.
• Website URL — your business website, including https://.
• Your industry — pick the category that best describes your business. This is necessary for regulations regarding advertising.

You'll also confirm the Terms of Service and Privacy Policy here. When you click Continue, Bronco creates your advertiser profile from this information and takes you straight into creating your first campaign.

Viewing and editing your profile

You can update your advertiser profile anytime:

1. Go to Settings → Advertisers.
2. Find your advertiser in the list and click the edit (pencil) icon.
3. Update the name, website URL, or industry, then save.

From the edit dialog you can also:

• Upload a logo — replace the default monogram with your business logo (PNG, JPEG, WebP, GIF, or SVG).
• Review your business summary — Bronco generates a short summary of your business from your website. You can regenerate or edit it here. This summary may be used to generate campaign recommendations.

The Web Pixel column

Next to each advertiser in the list you'll see a Web Pixel status — Connected once your pixel is sending data, or No data if it isn't set up yet. Click Configure to open the pixel setup panel.

An active pixel is required before most campaigns can be published, so if your status says No data, set it up next — see Setting Up the Web Pixel.