Triple Whale

Connecting Triple Whale sends your CTV results from Bronco into Triple Whale, so TV appears alongside your other channels there.

Each advertiser connects its own Triple Whale workspace.

What gets sent

For each day, Bronco sends these totals for the advertiser's CTV campaigns:

• Spend
• Impressions
• Clicks
• Purchases attributed to your CTV ads
• Revenue from those purchases

Spend, impressions, purchases, and revenue match what Reporting → CTV Performance shows in Purchases mode, and days run midnight to midnight Eastern time, as they do there. Leads and page views aren't sent.

Each day's totals are broken down by campaign, strategy, and creative, which appear in Triple Whale as campaign, ad set, and ad. Once a campaign's end date has passed, it shows as paused there.

Amounts go out as they are in Bronco, marked with the Currency you choose when connecting. Bronco doesn't convert them.

Only these totals are sent. No customer data leaves Bronco.

How often it's sent

Bronco sends to Triple Whale once a day, at about 1:00 PM Pacific time.

Each send covers the last 7 days, and Triple Whale replaces those days with the new numbers. That way purchases attributed after the fact still reach Triple Whale. If Bronco's numbers change for a day more than 7 days back, Triple Whale keeps the earlier figures.

The first send after you connect goes out at the next 1:00 PM Pacific and covers the last 30 days. Nothing is sent at the moment you click Connect.

Before you start

In Triple Whale, go to Data → APIs and create an API key with the Ads write scope. You'll also need your store domain exactly as it appears in Triple Whale → Settings → Store, for example yourbrand.myshopify.com.

Connecting Triple Whale

1. In Bronco, go to Settings → Integrations and click Connect on Triple Whale.
2. Choose the Advertiser.
3. Paste your API Key.
4. Enter your Store domain.
5. Choose your Currency (USD, CAD, EUR, GBP, or AUD).
6. Click Connect.

Bronco checks the key with Triple Whale before saving.

After connecting

After the first send, your CTV results appear in Triple Whale as the bronco channel.

The connection appears under Connected with your store domain. If it shows Error, the key may have been revoked or the store domain may not match. Click Reconnect to update it.