Claude

The Bronco connector for Claude lets you ask questions about your campaigns in plain language. Claude reads your Bronco dashboards and answers with your own numbers, for example "How did my CTV campaigns do last week?" or "Which creative has the best ROAS this month?"

The connector uses the Model Context Protocol (MCP). It signs in as you, so Claude sees the same data you see in Bronco and can't change your campaigns.

Before you start

You need a Claude account that can add custom connectors, and your Bronco login.

Connecting Claude

1. In Bronco, go to Settings → Integrations and click Setup Guide on Claude (MCP).
2. Copy the MCP server URL shown in the dialog.
3. In Claude, open Settings → Connectors → Add custom connector.
4. Paste the URL. When prompted, sign in with your Bronco account to authorize access.

Then ask Claude about your CTV performance, attribution, or pixel activity.

What Claude can look up

Tool	What it returns
get_ctv_performance	Spend, impressions, page views, purchases, leads, revenue, CPA, ROAS, and CPM for a date range, with daily, app and channel, and creative breakdowns. Can be limited to one campaign.
get_ctv_incrementality	Exposed and control conversions, incremental conversions and revenue, incremental ROAS, and lift, by day, publisher, creative, and conversion type.
get_attribution	First-touch and last-touch channel mix, CTV overlap, and a list of recent orders or leads.
get_order_journey	The full timeline of web visits and CTV exposures behind one order or lead.
get_pixel_activity	Events, visitors, sessions, the sales funnel, top pages, and recent events from your web pixel.
list_tenants	The Bronco accounts you have access to, and which one is active.
switch_tenant	Changes which of your accounts Claude reads from.

The dashboards are looked up by date range, so it helps to say "last 7 days" or name the dates in your question.

Tips

• Ask follow-up questions. "Break that down by creative" works after a performance question.
• To look into one order, ask for attribution first, then ask about a specific order from the list.
• If you have more than one Bronco account, tell Claude which one you mean.

Disconnecting

The connector is managed in Claude, so it doesn't show a status on the Integrations page. Remove it from Claude's connector settings to disconnect.