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CTV Performance ​

CTV Performance shows how much your campaigns spent and what that spend drove on your website: page views, purchases or leads, and revenue. Find it under Reporting → CTV Performance. It's the first page that opens when you click Reporting.

Choosing what you see ​

Two controls at the top of the page apply to everything below them:

  • Purchases / Leads — switch between purchase results and lead results. Your selection is remembered on the device you're using.
  • Date range — defaults to This Week (Monday through today). Presets run from Today to All Time, or pick custom dates. Times are Eastern, and results for today are still being compiled.

Key numbers ​

The tiles across the top summarize the selected period:

  • In Purchases mode: Total Spend, Impressions, Page Views, Purchases, Revenue, CPA (Purchase), ROAS, and CPM.
  • In Leads mode: Total Spend, Impressions, Page Views, Leads, CPA (Lead), and CPM.

CPM is your cost per thousand impressions, CPA is your cost per purchase or lead, and ROAS is revenue divided by spend. Large values are abbreviated, so $1,200 appears as $1.2K.

Charts ​

  • Daily Performance — a day-by-day trend line.
  • App / Channel Performance — your top six apps and channels.

Each chart has its own metric switch: Spend, Page Views, Purchases, and Revenue in Purchases mode, or Spend, Page Views, and Leads in Leads mode.

App / Channel Details ​

This table lists every app and channel your ads ran on, with spend, impressions, CPM, page views, purchases or leads, revenue, CPA, and ROAS. Click a row to drill into the campaigns, strategies, and creatives behind it. CPA shows a dash when there were no conversions.

Creative Performance ​

A sortable table comparing your videos side by side: spend, page views, purchases and revenue (or leads), CPA, and ROAS.

Need a hand? Use the chat bubble in Bronco to reach support.