Pixel Activity

Pixel Activity shows what your web pixel is recording: events, visitors, sessions, and the pages they happen on. Use it to confirm the pixel is working after you install it or change your site. Find it under Reporting → Pixel Activity.

If you haven't installed the pixel yet, start with Setting Up the Web Pixel.

At a glance

The top of the page shows Last activity, the most recent time your pixel sent an event (in Eastern time), next to the date range picker. The range defaults to This Week.

Four tiles summarize the period: Total Events, Visitors, Sessions, and Events Last Hour. Visitors and Sessions here and in Activity Trend are estimates, accurate to within about 1%. If Events Last Hour is zero on a site with regular traffic, check your installation.

Charts

• Activity Trend — events, visitors, or sessions over time.
• Sales Funnel — how many events reach each step from product view to purchase. Hover a bar to see its share of the previous step.
• Event Type Mix — your eight most common event types, such as Page View or Add To Cart.
• Top Pages — the eight pages with the most activity. A page's address is counted without its query string, so visits through different tracking links count toward the same page.

Tables

• Advertiser Activity — for each advertiser: last activity, events in the last hour, total events, and the last page seen.
• Recent Events — the latest individual events with timestamp, event type, page URL, referrer, visitor ID, and session ID. Hover a long URL to see it in full.

Troubleshooting

"No tracker activity found for the selected period" means no events arrived in that date range. Widen the range, then visit your site and run Test Configuration from the pixel settings. See Setting Up the Web Pixel for the full checklist.